CommentROAS watches the comments under your Meta ads, hides spam and scams within seconds, and answers real buyers in your brand voice.
Connects to your Meta ad account in 2 minutes · Nothing gets deleted, only hidden · Cancel anytime
Or try: · ·
The problem
Under every good ad sits a thread you don't control. Shoppers read it before they buy.
"DM me for cheaper", fake giveaways and competitor links sit under your best creative and teach shoppers not to trust it.
Shipping, stock and "does this fit?" questions go unanswered overnight. The person who asked has bought elsewhere by morning.
Meta's keyword filter misses "cheaper here 👉". Cheap moderation seats hide junk but never sell anything.
What it costs you
Drag to your monthly Meta spend. The rates are industry estimates, so treat the result as a starting point, not a promise.
Rates: ~38 comments per £1k spend · 14% spam or scam · 31% of the rest are buyer questions · 22% never answered · 9% of answered questions convert · 4% of spend lost to trust leak.
Blended from published Meta engagement benchmarks, moderation-vendor reports and our own reading of UK DTC ad threads. Your figures will differ; connect your account and we show you the real ones.
Product
Sign in with Facebook, pick the ad accounts and Pages to watch. Read and engagement permissions only. Two minutes, no code.
Pick a tone, add your shipping, sizing and returns answers, and decide what counts as spam. Everything ships with sensible defaults.
Junk is hidden within seconds. Buyer questions get a drafted reply in your voice, sent automatically or held for one-tap approval.
Per ad: what was hidden, what was answered, what's still open, and how response time is trending. Know which ads attract the most junk.
Permissions requested: pages_read_engagement · pages_manage_engagement · ads_read
Why not the cheap option
| Meta Hidden Words | $29 moderation tools | CommentROAS | |
|---|---|---|---|
| Hides "cheaper here 👉" without the exact keyword | No | Yes | Yes |
| Knows the difference between a scam and a buyer | No | Partly | Yes |
| Replies to buyer questions in your voice | No | No | Yes, draft or auto |
| Escalates real complaints to you | No | No | Yes |
| Per-ad thread health | No | Counts only | Yes |
| Built for paid ads, not organic posts | No | No | Yes |
Pricing
One brand running Meta ads up to ~£10k/month.
Brands scaling spend, or running several Pages.
Media buyers managing comment hygiene for clients.
14-day free trial on every plan, starting when your wave opens. No card to reserve a seat. Prices in USD, billed monthly. ROAS improvement depends on your ads and audience; we show you the before and after, we don't promise a number.
Design partners
Every brand in a wave gets a 30-minute setup call where we look at your ad threads together, agree your voice and rules, and switch you on. The next wave opens when the current one is full. Design partners keep the $49 rate for life.
A note from the founder
"I got tired of watching DTC brands pay for clicks that landed next to 'DM me for cheaper'. The comment section is part of the ad. CommentROAS treats it that way."
Built in Oslo by a small team with a background in B2B software and retail analytics. Every early-access email gets a personal reply, usually the same day.
Questions
No. Nothing is deleted. Spam and scams are hidden, which keeps them visible to the commenter but to nobody else. Complaints and edge cases are escalated to you instead of hidden.
pages_read_engagement, pages_manage_engagement and ads_read. That's enough to read comments, hide and reply, and match comments to ads. No access to billing or ad editing. Revoke anytime from Business Settings.
Those hide keywords. CommentROAS classifies intent, so it catches "cheaper here 👉" without a keyword list, and it answers buyer questions in your voice instead of just cleaning up. It's built for paid ad threads, not organic posts.
We open trials in waves of ten so every brand gets a proper setup. Reserve a seat now and you keep the $49/mo rate for life. Your 14-day trial starts when your wave opens, and you're not charged until it ends.
Facebook ad comments first. Instagram ad comments are on the Growth plan and rolling out to design partners now.
Oslo, Norway. Data is stored in the EU and handled under GDPR and UK GDPR. We keep comment text only as long as needed to act on it.
Connect your Meta account, set your voice, and let the thread under every ad work for you.
Leave your email and spend band. We place you in the next wave and email you when your trial opens. Seat holders keep $49/mo for life.
Two things happen now. You get a personal email within 48 hours confirming your seat. Then, when your wave opens, your 14-day trial starts and we switch you on.
Want to be first in your wave? Book a 30-minute setup call now. We look at your ad threads together, capture your voice and rules, and you're switched on the day your wave opens.
Book a 30-min setup call